How To Upload Podcast To Iheartradio

The Ii Pillars Of Podcasting
Earlier jumping correct into our peak promotional strategies, let's take 1 stride back to assess the foundation of our podcast. We'll start with the two main pillars of podcasting, quality content and time. We need to make sure what we're currently creating is worth promoting and that nosotros have realistic expectations around the timelines of success.

Quality content
Marketing a bad product is a waste of time. No corporeality of coin, artistic marketing angles, or Hail Mary strategies will grow a stale podcast. And so before yous start trying to crack the code on promoting a prove, first make sure it'due south up to snuff.
What makes a good product? Information technology has to hit these three qualities:

Valuable: Your listeners need to proceeds something from the episode. They either learned new information or a skill, were entertained, or satisfied a curiosity.
Unique: Your podcast'southward betoken of view adds something new to the conversation, however slight. Uniqueness varies for every topic so commencement by creating Venn Diagrams against others in your niche. If too many data points land in the middle, focus on refining your differentiating factors first.
Sticky: You podcast needs to capture and sustain an audition's attention. If your current listeners aren't consistently consuming your episodes in full, focus your efforts on the content better. Listen to podcasts that are similar to yours, study their formats, content, and structure. Think about how you lot tin incorporate those features into your show and improve upon what they've created.

The best long-term strategy to promote a podcast is by providing value. Gimmicks and shortcuts may piece of work in the short-term, just they won't sustain yous. Instead of leaping on the latest marketing trend, focus on creating value through strong relationships and quality content.

Time
With quality content under your belt, next plow to the 2nd of import pillar: time. We know Rome wasn't built in a day and the same can be said for podcast audiences.
Remember, many hosts produce a podcast for five-vi months before seeing major upticks in their listenership. That means persistently promoting ten top-notch episodes that ultimately run into minimal engagement. Don't become discouraged.
Trust that promoting a podcast takes time and growth depends on consistently producing engaging content.

How To Discover The Right Strategies To Promote A Podcast
With so many marketing strategies to choose from, there's a process to figure exactly which tactics are correct for your show.
As you work to find your perfect marketing mix, keep these two factors in mind.

Focus on your audience
It would be great if your podcast appealed to anybody, merely that's probably not the case. Instead of trying to market to all podcast listeners, focus on the ones who get the nearly value from your evidence. Over time, have steps to learn as much as you can well-nigh that audience then you can pattern promotions that observe them with the right messaging.
Amass everything you know almost your listener into an audience persona document so yous can refer to it when crafting marketing copy.

Experiment and measure
Whenever yous take steps to promote a podcast, it'south of import to effort new things and measure their results. In fact, you should run multiple tests to observe the tactics that piece of work.

For instance, allow's say you make up one's mind to answer questions on Quora to drive traffic to your podcast's website. Information technology would exist smart to add tracking codes to the links in your answer to determine how many people ultimately land back on your site. Without whatsoever tracking parameters, information technology's hard to determine if a tactic is successful or not.

The data generated past tracking experiments provides actionable insights into what channels drive new subscribers. In marketing, focusing on existent-world numbers is a improve strategy than going with your gut feeling.
With a foundation fix, let's kickoff with our 20 tried and truthful strategies to turn up the rut on your podcast promotion.

Podcast Marketing Strategies For 2020
Podcast promotion isn't a one-size-fits-all game. A strategy that floods hundreds of downloads for ane prove may be a slow drip for another.
Go on diverseness in mind when charting out a marketing strategy and see what sticks. You'll have to go through trial and error at the outset, figuring out what works and on which channels. Testing new ideas, dissimilar messaging angles, and pushing yourself out of the box may unearth the audience you lot've been searching for.

Basic podcast promotion
Release at least 3 episodes on launch day
If you haven't launched your podcast even so, create at least three episodes before yous release. If you lot don't have a few episodes for new listeners to explore, at that place'due south a good chance they won't become invested and will probably forget about you.

Online business coach Pat Flynn recommends posting iii to 5 episodes at launch so new listeners tin can binge a bit. "I actually received negative reviews from people who had listened to the first episode and were upset that there was just ane," he says.

Submit to podcast aggregators and directories
What Is A Podcast Directory?
For listeners, a podcast directory is one mode to discover and consume podcast episodes. Directories are typically categorized alphabetically or by genre to help in discovering new shows. Co-ordinate to Chartable, ii of the virtually popular listening platforms are Apple Podcasts and Spotify.

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The nearly well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But in that location are plenty more, including:

How To Submit A Podcast To The Most Popular Directories
Start with the most popular podcast directories, these are the places the bulk of podcast listeners consume content then it is extra important to listing your show with each.

Then permit'south get to it. Hither are instructions on how to submit your podcast to every unmarried one.

Apple Podcasts (formerly iTunes)
Apple Podcasts is the biggest podcast directory in the world. It's been a major actor since it launched in 2005. It used to be part of iTunes, but Apple rebranded it equally a standalone product, Apple tree Podcasts, due to its popularity.
This is one of the most important podcast directories to listing a podcast with. Some people get and so far as to say that if yous aren't listed on Apple Podcasts then y'all aren't really podcasting. It's that significant.
Hither's how to submit your show to Apple tree Podcasts. You should receive an electronic mail in 6 to 48 hours confirming that your testify was accustomed.

Google Play Music
Google Play is some other massive thespian in the podcast infinite. Android powers more devices than any other operating system, then you tin can't exit it out.
Check out our full guide on submitting your podcast to Google Play.

Google Podcasts
No this isn't a mistake, Google has two ways for people to tune into podcasts. Launched in 2019, Google Podcasts automatically crawls the web to aggregate podcast content.
The best function about this directory is Google now shows podcast episodes in search results, making your show even more than discoverable.
Encounter how to submit a podcast to Google Podcasts for complete instructions. We'll likewise show y'all how to cheque if Google's bots take already aggregated your podcast.

Spotify
Spotify is speedily condign one of the well-nigh pop podcast directories. With 271M monthly active users, Spotify is a massive hub for audio content.
Recently, Spotify purchased Gimlet Media and Anchor highlighting their massive investment in the industry. Some think it'southward a good thing and other bad. Either way, don't miss out on putting your show in forepart of their engaged user base.
Larn how to submit a podcast to Spotify. If you're a Castos user, you tin can submit your evidence straight from the Castos dashboard.

Stitcher
Stitcher was the default culling to Apple Podcasts for Android users until Google stepped into the podcast scene. It built a decent audition that nonetheless uses the app today, so you'll want to register with them likewise, fifty-fifty if you're already on Google Play.
Stitcher is unique because it offers some analytical tools to aid yous understand how your podcast performs. Go along in mind, yet, that this data merely applies to your show'due south performance on Stitcher. It doesn't report on your functioning on other platforms.
It'south also integrated into more than than 50 motorcar models and works in any vehicle equipped with Apple tree's CarPlay or Android Auto. You lot'll definitely want to use this podcast directory if you recollect your audience likes to listen to you while they drive.
Follow our quick three step guide to submitting a podcast to Stitcher and watch the video tutorial to set up your evidence on the platform.

Podchaser
Podchaser is a massive database of podcasts. Listeners can review and rate individual episodes to help other users detect new content. Each podcast gets a profile so everyone can see a listing of episodes, information about the creators, reviews, statistics, and more.
Podchaser listeners also love their category and list features. With each, users can filter for their specific interests to discover shows that accommodate their needs and so create a list of favorite episodes that tin be shared.
To submit your podcast to Podchaser, you lot'll starting time demand a creator profile. Follow the steps to fill out your profile and submit your RSS link.

TuneIn
TuneIn is technically a radio platform, but it's condign popular among podcast listeners – especially listeners who also heed to talk radio, news, and sports content. It has 75 million listeners, and so y'all shouldn't ignore it.
It's doubly worth listing your podcast on TuneIn even if yous don't call back your audition overlaps because this is where Alexa pulls its audio content.
Submitting your podcast to TuneIn is a straightforward. Visit TuneIn'southward submissions folio, consummate the form, and look for approval.

iHeartRadio
iHeartRadio is a pop online radio and podcast streaming service, especially for older demographics.
With their weekly Tiptop Podcasts chart and personalized listener recommendations, in that location are aplenty opportunities for new people to test out your evidence.
Hither'south how to publish a podcast to iHeartRadio.

Pandora
Pandora is another poplar online streaming service with a powerful recommendation algorithm.
In August 2019, Pandora launched The Podcast Genome Project. Information technology "provides personalized podcast recommendations for each user at the show and episode level based on their likes, dislikes, and other insights from their listening histories."
Submit your podcast to Pandora in a few simple steps and find the listeners who are looking for you.
Follow these short steps to submit your podcast to Pandora Podcasts.

Podcast Directories That Connect With Apple tree Podcasts
Due to the importance of Apple Podcasts and the fact that the rity of shows are listed there, many other podcast aggregators apply their directory too. This means when you submit a podcast to Apple Podcasts, your prove will also be listed across other listening platforms.
Here is a list of some podcast directories that pull RSS feeds directly from Apple tree Podcasts:
There's no separate submission process to exist included in these directories. Submit your podcast to Apple tree Podcasts and it will typically show upward in each aggregator's search results in 1-2 days!

Clouded
Overcast is a gratuitous podcast actor for iPhone, iPad, and Apple Watch devices. Listeners beloved it considering instead of algorithmic or editor-approved charts, fellow Clouded users "star" their favorite shows to be included in the Featured Podcast section.
Podcasters love Overcast because they offering display advertizement slots within the player. Using this service, listeners tin subscribe to a new podcast in ii clicks straight within the app. It's i of the most seamless discovery to subscribe processes out in that location.
Listeners love Overcast because it has some unique features that set it to a higher place other iOS apps. Their Smart Speed feature removes silent moments and dead air in episodes. Rather than increasing the playback speed, the app but cuts it out. It tracks the amount of time a user saves which means they tin mind to even more of your episodes.
Some other big feature is Vocalisation Boost. It normalizes the volume within an episode so sound levels remain equal listening from one podcast to the next. Goodbye blown out ear drums.

Downcast
Downcast is another podcast player for Apple products. The app offers some more than features compared to Clouded, like the ability to salve episodes to the cloud and advanced episode categorization. Downcast costs $ii.99 and has CarPlay engineering science plus the power to stream shows through ChromeCast.

PodCruncher, iCatcher, and Castaway 2
PodCruncher , iCatcher, and Castaway two are three more histrion apps for Apple devices. All offer more advanced features than the born Apple Podcasts app making them popular choices among ability listeners. Castaway two besides offers a more minimalist interface compared to other players, showcasing the podcast's encompass fine art and easy to use playback controls.

Podcast Republic, BeyondPod, AntennaPod, and doubleTwist
Podcast Commonwealth, BeyondPod, AntennaPod, and doubleTwist are other top podcast players for Android users. Podcast Republic offers podcasters the take a chance at being included in their Featured Podcasts nautical chart. Yous can also include a custom Podcast Democracy subscribe button on your website with their short-lawmaking generator.
BeyondPod lets listeners create custom categories for their favorite shows and playlist creation. It likewise automatically removes already played episodes from a user'due south queue.

Other Top Podcast Directories To List A Show
While the majority of podcast listening happens on the higher up directories, there'due south no downside to distributing a podcast to more than niche platforms.
Remember our respond from the height of this postal service: publishing a podcast to every directory allows new listeners to attempt your show on the platform where they already swallow content.
Submit your show to this list of 16 podcast directories to observe even more loyal fans.

RadioPublic
RadioPublic'due south mission is to "aid podcaster grow their businesses and listeners discover them." They've been at it for 15 years and it shows. For audiences, they create a seamless listening experience across desktop and their mobile app. At that place's space to create playlists and even add private RSS feeds from places like Patreon.
Given their robust features, RadioPublic is a popular podcast platform and then your evidence should be there too.
You'll need to create a free RadioPublic account before submitting your podcast. Start the signup procedure here.

Pocket Casts
Pocket Casts is a complimentary streaming app for Android and iOS users. The app is partially owned past NPR showcasing their commitment to the industry and the needs of podcasters.
They as well manus-curate a listing of the best podcasts beyond the directory to put new and emerging podcasts in front of listeners. After submitting a podcast to Pocket Casts, bank check out the Featured Podcast criteria to become in the running.
Listeners dearest Pocket Casts because it has all the features that should come up with a top-tier app: automatically downloading new episodes, playback speed options, and enhanced discovery options where a user can search by network or trending shows.
Grab your RSS feed link and learn how to list your podcast with Pocket Casts.

Castbox
Castbox is i of the well-nigh unique podcast directories because of how much they've invested in their search feature. With optimized SEO and a little help from artificial intelligence, they make finding new podcasts simple and painless. That's why this is a favorite platform for people who like to experiment with new podcasts.
Furthermore, Castbox comes with a suite of social media features. Listeners tin comment and share on individual episodes helping you get noticed to grow your audience.
Sign up for Castbox in their Creator Studio and then follow the prompts to submit your RSS feed.

Heed Notes
Heed Notes is dubbed "the all-time podcast search engine. It's like Google, but for podcasts." It features over 934K podcasts that take totaled over 28M listens! The platform allows listeners to curate playlists and search across multiple shows surrounding a specific topic.
At that place are two ways to submit a podcast to Listen Notes, via their website or API. Find instructions for both methods here.

Castro
Castro allows users more than control over how they listen to podcasts. From curated queues, setting download limits for show that frequently publish, to custom first times for shows with repetitive intros. It'southward the iPhone podcast player designed for podcast fanatics.
And similar to Overcast, they recently added promotional features inside their app for increased discovery!
To submit a podcast to Castro, the show start needs to be listed with Apple Podcasts. Catch the iTunes ID to begin list your podcast with Castro.

Deezer
Deezer is pretty much the Spotify of Europe. To reach a more global audience, list your show with Deezer is a stride in the correct direction. They take over 14M users and have recently started including podcasts equally part of their streaming service.
Larn how to submit a podcast to Deezer.

Anypod
Anypod allows users to admission podcasts on their Amazon Alexa and mobile devices. While TuneIn offers similar functions to put your podcast on voice assistant devices, list a podcast with Anypod gives users some other way to heed.

Search Anypod's database detect your podcast. If it's not listed yet, attain out to their team at anypodskill@gmail.com.

Podcast Addict
Podcast Aficionado is the #1 podcast app on Android with 9M downloads. With networks in multiple languages similar French and German, ability users honey the boosted discovery opportunities within the app.
The app as well supports private RSS feeds if your show maintains a Patreon with exclusive episode content.
Follow these submission instructions to list your podcast with Podcast Addict.

PlayerFM
PlayerFM is an app bachelor for Apple tree and Android devices plus a web thespian. Compatible with wearable, CarPlay technology, and Tv set streaming devices, PlayerFM is a powerful listening platform.
They place an emphasis on discovery with over 500 niche categories to cull from. Listeners tin receive fresh recommendations every day so at that place's no shortage of episodes to listen to.
Your podcast may already be listed with PlayerFM. To double cheque follow their instructions here or import your feed directly.

Learning Out Loud
If you host an education podcast, a niche directory to list your show is Learn Out Loud. A popular resource to learn on the go, this podcast directory is 1 of the internet'southward largest catalog of gratuitous sound-commencement educational resources.

iPodder
iPodder is an aristocracy, decentralized directory of podcast feeds. They don't take every podcast that submits their form. Instead, they review your podcast for quality content and consequent publishing. We recommend waiting to submit to this directory until you've released seven or eight episodes on a regular schedule and yous're proud of their quality.
To use, visit their podcast submission page, fill out the super short form, and wait 48 hours.

Laughable
Laughable is the best way for listeners to discover comedic podcasts and podcasters. Users tin subscribe to specific people and exist alerted each time they release a new episode or appear on another podcast.
To list a podcast on Laughable, email your RSS feed link to info@laughable.com.

Acast
Acast boasts featuring "all the globe's podcasts" on their app. With free and premium versions, each offers the unique ability to seamless share podcast recommendations with friends with their Nearby feature.
Submitting a podcast to Acast is easy. Simply add your RSS feed link here.

Podcast Gang
Podcast Gang is relatively new to the scene. Solely a web based thespian, it's an easy way for users to tune in online. Users can "heart" shows, leave reviews, and recommend podcasts to others right from the platform.
Submit a podcast to Podcast Gang past going to the footer of their website and clicking 'Suggest Podcast'.

Heed App
Mind App is yet in beta but we have our eyes on them. They're building a voice-first platform to bring podcast listeners together for an enriched sound experience.
Building a loyal community is a key growth strategy so we have high hopes for Listen App's ability to help podcasters find engaged fans.
Get on Listen App'southward waiting list to exist the first to know when they begin accepting podcast submissions.

YouTube
While not a traditional podcast directory, YouTube is a popular platform for listening to podcasts. Syndicate your bear witness by converting each sound file into an MP4 and uploading to YouTube. This technique allows you lot to take advantage of YouTube's massive audience.
If you have the resource, consider recording a video of yourself while you host the podcast. If you can't record a video, simply use your podcast artwork as a unmarried image for the video.

Create accounts and submit your RSS feed to every podcast directory and then new episodes volition automatically be published to each platform. This volition expose you to new audiences as they scan their preferred listening app for new shows to consume.

Prompt your listeners to subscribe, share, and leave reviews
Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode. The best way to position these calls-to-action is to be authentic instead of pushy. Be honest and explain that every bit your podcast grows, you'll be able to produce better content for your audition to enjoy.

Publish at strategic times
When nosotros spoke with one of our customers well-nigh how to promote a podcast, he said it's disquisitional that you lot publish at strategic times. If yous're just starting out, look at similar podcasts and identify when they publish. If you see a trend, at that place'south probably a reason. Follow that trend until you have your own data. Over time dig through your podcast analytics to run across when people listen to your episode. If you come across a trend within your own audience, experiment to see if information technology's true.

Don't forget about the back catalog
Your back catalog is chock total of interesting content and the perfect style to hook new subscribers. If you mention a topic that y'all've covered in a previous episode, add a quick aside with the episode number: "If y'all desire to larn more most productivity, check out episode #17 where we spoke to John about managing a busy schedule." Remember to link to them in the evidence notes to make information technology piece of cake for the listener to find.

Network with your community
Hacking word-of-mouth recommendations
Word-of-mouth advertising is one of the most effective marketing strategies available. Finding the right places to spread your bulletin is pace one. Your audience congregates in certain places in the real world and so it's your task to discover them and attend besides. Research conferences, run across ups, or local events in your area that chronicle to your podcast. Then when you go, accept a program ahead of time to make the near of the event.

Network your centre out by talking to the event's attendees and speakers. Don't be afraid to mention you lot piece of work on a podcast and how information technology relates to why you're attending the event.

Network with other podcasters
Promoting a podcast well means staying on meridian of new ideas, trends, and techniques. The best way to keep yourself informed is past joining a community of other podcasters. They will requite you help, offering support, and discuss new ways to promote your podcasts. If you invest yourself fully in a community, it can become ane of your all-time resources.
Hither are a few communities to explore:

Podcast Hackers (this is our group – join us!)
/r/podcasts
Podcasters' Support Group
Podcasting Applied science Resource Group
The New York Times Podcast Club
Podcasting (Meetup)
Producing Podcasts (Apple)
Podcasters' Hangout

Cross-promote relevant podcasts
Other podcasters probably have audiences similar to yours. Reach out to those creators and enquire to set a cross-promotion. Information technology'south elementary: You mention them and they mention you. Start by reaching out to shows with audiences of the same size every bit yours. They are most probable to respond.

Exist a invitee and invite a guest
Pitching yourself every bit a guest on some other prove is a great style to introduce your content to an aligned, qualified audience. Similarly, including interesting guests on your own bear witness produces more engaging episodes and adds a unique point of view for your listeners. Exist sure to create a podcast press kit for guests to easily share the episode.
Focus on working with other podcasts that are within your niche and have a complementary audience to yours. To find relevant podcasts to work with, attempt out these resources:

r/PodcastGuest Exchange: a subreddit for podcasts looking for guests. Pitch your area of expertise and a flake nearly your testify and others can inquire you lot to come onto theirs.
Radio Invitee List: subscribe to their Invitee Request newsletter and receive pitches from podcasts looking for guests every Monday and Wednesday.
Facebook groups: dedicated podcast Facebook groups like Podcast Move or Podcasters' Support Group are dandy places to bandy invitee opportunities to mutually benefit both shows.

Contact people y'all mentioned on your show
If y'all mention a person or make on your show, attain out to them after you publish the episode. Pull out the quote where you talked almost their product and inquire if they'd exist willing to share your bear witness on social media. This commonly only works if whatever you said was positive.
When we asked some of the hosts we work with how to promote a podcast without investing a lot of time, this was a common recommendation.

Add value to online communities
There are millions of conversations happening on Facebook, Quroa, Reddit, and Twitter likely around the topic of your podcast. One of your episodes could add value to the give-and-take and introduce the evidence to new listeners.
Search each platform for threads and forums related to your evidence. Once y'all find a few groups with plenty date, starting time adding your value. Only be mindful. This strategy takes tact. Get-go focus on solely being part of the conversation without promoting your evidence. Actually being part of the customs will exist benign when a the right mail service to promote yourself does come along.

Go media exposure with HARO
Assistance a Reporter Out (HARO) is a service that connects journalists with authoritative sources. By enrolling in the platform equally a source, media people will accomplish out to you when they take questions or need comments for articles, TV, or radio. In exchange, they'll quote you and link to your site.

Social media
Catechumen your podcast into a YouTube video
Get double the exposure from i episode by repurposing its content for YouTube. The easiest mode to upload a podcast to YouTube is to catechumen the MP3 audio file into an MP4 format. Next add a branded image to appear for the duration of the video and upload. Be sure include show notes and links to your website, subscribe links to other listening platforms, and social channels in the description.
Another route that requires more than equipment is recording both video and audio content every bit you produce an episode. Rather than having a static prototype on screen, viewers will see the host talking live every bit they follow along. This is a great option if y'all interview guests or have a co-host.
Non sure if video podcasting is for you? Read our full guide on iv different ways to repurpose your podcast for YouTube and why you should endeavor information technology out.

Cut that YouTube video into clips
If you lot repurpose a full episode into a video, why non get back and create shorter 1-3 minute soundbite worthy clips. Y'all'll captivate the viewers who consume longer videos and those that prefer to share shorter clips.
New viewers can easily consume these videos, go a sense of what your show is about, and decide to mind to your other videos. YouTube'due south algorithm will also propose your other clips, making it easy for users to lookout more of your content.

Customize posts to each social media aqueduct
What works on Facebook doesn't necessarily work on Twitter. People look different types of content on those platforms. Facebook, for example, tolerates longer posts and deeper discussions. Twitter is for brusk updates. Your Instagram posts volition only do well if there'due south a strong photo attached.
So don't blast the aforementioned social media posts to every platform. Customize them so they're attractive everywhere.

Tease episodes with audiograms
An audiogram is a visual mode to promote your audio content. It's the combination of an image, a soundwave, and an audio rail. Sometimes it includes a transcription of the clip (like subtitles). This makes information technology more attractive to users who expect video content on social media platforms like Facebook, Instagram, and Twitter.

Tape a tagline with your guest
Accept you lot ever heard a celebrity plug a radio station? "I'm Taylor Swift and I love KIS108." Yous can do the aforementioned with your podcast guests. These brand groovy teasers without revealing the episode'southward content, peculiarly if your guests are well-known to your audience. (Pro tip: Sew all of these plugs together to make intro.)

Add together value on social media
Social media is a great way to connect with new people to grow your audience. But a lot of hosts use social media is an advertising platform. They merely announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.
Instead of announcing a new episode on your preferred social media contour, open a discussion into the topic. Inquire the community what they recollect about the topic or what else they know. Put the focus on them instead of y'all.
Part of adding value as well means giving some things away. Don't worry – you don't have to reveal your episode'due south big secret/lesson/story, but it's smart to give your subscriber'due south something that exhibits just how much value they'll get out of the full episode.
We go into more detail about promoting your podcast on social media in our full guide: How to Promote a Podcast on Social Media.
That said, some of your content should be cocky-promotional. Aim for an eighty/xx spread, 80% of content should exist valuable and 20% should be promotional.

Run giveaways on social media
Information technology'southward no underground that giveaways are not bad tools to build an audience, even if you don't give abroad much. Fix a giveaway event where the winner receives something that relates to your brand. For instance, if y'all podcast about productivity and habits, you could give away 30 minutes of consulting time. Practise not give away something generic similar an Amazon gift bill of fare, otherwise you'll get sign ups from people who don't care near your make. To enter the giveaway, allow entrants earn entries by following and sharing your brand. You lot might requite them i entry for following yous on Twitter and 3 entries for referring a friend. Employ an app like Wishpond, Woobox, or KingSumo to manage the giveaway.

Your website & newsletter
optimize your podcast website for search
A podcast website is important. From SEO benefits to being a platform yous fully control, all shows should have their ain site. Merely what skilful is a website if y'all're not regularly updating it with your freshest content?

Each time you upload a new episode and it's distributed to every listening app, create a new postal service on your website besides. The post should have an embedded player, transcriptions, and show notes to make the biggest impact.

When you create a page, make sure it's optimized effectually a keyword people search for to find that kind of content. Put that keyword in the following places:

The page's H1 championship
Some of the page'south subheadings including H2, H3, H4, etc.
The ALT attribute of any images
At the beginning and cease of the content
In the page's meta description
In the page's <Championship> tag, if dissimilar than the page'southward H1
Scattered throughout the content regularly, merely don't sacrifice readability

Recently, Google started itch audio material and including podcasts in search results. To capitalize on this update, endeavour targeting episodes to a few keyword phrases your intended audience often searches for. Include those aforementioned keywords on that episode's mail service for double SEO benefits.

Create a defended podcast landing page
If your podcast supports your side hustle or blog, create a standalone landing page for potential listeners to explore.
Your landing page should have one purpose: to get people to listen to an episode. Fill it with information to assist them make that leap, such as:

A simple, clear, benefits-based headline that describes your testify.
A few paragraphs that describe your bear witness and the purpose it serves. Make sure to hit your listeners' hurting points.
Positive testimonials/quotes from listeners or influential people about your show.
A list of links to contempo episodes.
Buttons to subscribe to your podcast wherever you're listed.

This Conversion Cast landing page is a great example. Notice how it's informative, only it as well drives yous to listen and subscribe.

Add links to your email signature
Include links in your e-mail signature to places people can download or listen to your podcast. You should also try including a link or two to your well-nigh pop episodes. This tactic doesn't have the greatest return, but it's a i-time easy setup.

Start an e-mail newsletter
Email marketing has the best return on investment out of all the digital marketing channels: 4400% ROI and $44 for every $1 spent. Information technology's a simple and intimate fashion to connect with your fans.

Paid advertising
Buy paid ads
Paid ads are great ways to collect traffic by connecting with your target audition. Facebook ads display to people whose interests marshal with your targeting. There are two ways to get about this:

Purchase ads that link to your podcast's landing page. This method is easy to set one time and get out information technology running, but you'll have to target a broad group, which could be expensive.
Buy ads that link to individual episodes. This method is effective because y'all tin target people who are only interested in that episode (frequently done past targeting your guest's name), but it's more circuitous to fix and you have to exercise it for every episode.

Leverage influencer marketing
Influencer marketing is the practice of using influential people to expose your podcast to new audiences. Essentially, y'all just find someone who has a post-obit that overlaps with your target audience, reach out to them, and build a mutual beneficial partnership to promote your podcast.
Go on in mind that if you desire to piece of work with an influencer, you accept to give something back also. Yous may have to give them a shout out on your testify, costless products, or some kind of monetary bounty. Every influencer has their ain goals, so be open to unique arrangements.

Advertise on podcast apps
If you're already on the popular podcast apps, like Clouded or Listen Notes, etc.), consider boosting your show's position by purchasing ads. How your ads announced will depend on the app, but in most cases the ad will identify your show at the summit of your category list. In some cases, the advertisement will place your testify in the "what's hot" or "most popular" categories (or their equivalents).

Purchase Google AdWords ads
AdWords are elementary: You buy ads on Google for terms people search, similar your podcast's principal topic. When searchers click on an ad, they are taken to your podcast website.
Unlike Facebook ads that interrupt the user feel (as targeted as they may exist), AdWords put your website in front of users when they're already looking for that kind of content.